REO Rolls Back The Years

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REO Celebrates Centenary with Roll-Back Offer

REO Marks 100 Years with Roll-Back Offer on Variable Transformer

In 2025, REO reaches a significant milestone: 100 years since the company was founded in Berlin in 1925. Over the course of a century, REO has grown from a specialist in wound components into a global manufacturer of inductive, resistive, and electronic solutions, serving industries as diverse as automation, medical technology, transport, and testing.

 

A product linked to REO’s heritage

Originally designed for use in music halls and cinemas to dim the lighting, variable transformers have been part of REO’s core range for decades. The principle is simple yet effective: a roller brush moves smoothly over the winding, adjusting the output voltage with precision. This continuous movement of the brush provides a fitting metaphor for the passing of time — each rotation marking progress, each adjustment reflecting change, yet the transformer itself remains reliable and constant. In the same way, REO has adapted over the decades while remaining committed to quality and innovation.

 

Exclusive centenary offer

To mark this achievement, REO UK is offering a centenary promotion on one of its most enduring products: a REO motorised variable transformer rated at 0–400 V, 3×35 A. Only one such transformer is available under this promotion. The item is in stock, ready for immediate delivery, and will be supplied on a strictly first-come, first-served basis at a special roll-back price. This makes the offer both a practical opportunity and a symbolic gesture — linking one of REO’s most recognisable products to its 100-year milestone.

 

Looking ahead to September 2025

The centenary year has been marked by a series of activities, culminating in a company-wide celebration in Berlin in September 2025. The roll-back promotion is one of several initiatives designed to thank customers for their support and to highlight the role REO products continue to play across industry.

For more details about this offer please contact the REO team at: main@reo.co.uk

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